Hello everyone,

I am super thrilled to let everyone know that after many months of thinking and planning kRemtronicz is already becoming Otter Creative Studio. I founded this company in 2008 and even though I knew and felt things were just going to work, I could not foresee that 4+ years later I would be still doing what I love to do; and growing. But here I am, in on piece (lol), and already embarked on the biggest chapter of my business and professional life with my ultra-spanking fresh, new company: Otter Creative Studio.

If you know me, you know I am a down-to-earth guy who only want the very best for his clients and family−and that guy has not gone anywhere. But the way I do business has changed and my services have gotten a well-deserved upgrade big time. There are so many new things that it is so great to already be servicing clients under this new label even though things are still brewing/cooking/developing.

The future holds faster development times and more of the intuitive, strategic way in which I create websites (forget the cookie cutters). But more importantly, my dream was to combine art with website design and development (and my knowledge of computers and obsession with detail), as each project is unique, and I have done just that in the past 6 - 8 months. kRemtronicz was my "baby" and I learned a lot from it, but it is time for the otter to show San Diego and the rest of the world what he is made of (not just fur).

I want to thank everyone who has supported and believed in me for the past 4 years (you know who you are): get ready friends, the otter is at large and ready to help a bunch of good people out there!

Until pretty soon.

Peanut butter sticky, bubble gum sticky, or super glue sticky?

Your friend sends you an email telling you that you HAVE to check out this new website. You click on the link and you are hooked. Maybe the site is filled with hilarious videos, a game that you are immediately addicted to, or articles on topics you care about. Whatever the content, you have fallen prey to a sticky website.

It’s not a bad thing (unless you happen to be at work, or the dog needs to go out). Sticky websites are among the most successful selling, branding and marketing tools a business can have. “Stickiness” refers to how long a website can keep a user within its pages. The sticker the website, the more likely a visitor is going to click on ads, sign up for a newsletter, make a purchase and refer the site to their friends.

Your business website is the online face of your company, and just as you would scrutinize the color, decoration and signage of your brick and mortar store, you need to be aware of the unconscious messages your website may be sending.

Gender bias is just one aspect to keep in mind*. It can creep into your website and impact on how new visitors perceive your business, whether they move further into your site, sign up for your newsletter, or even make a purchase.

A Quick Overview of File Compression

Have you ever tried to email a HUGE file to a friend or coworker only to have your email and, even worse, their email crash? That’s because large files require a lot of bandwidth (space) to move through the email communications tunnel. The more massive the file, the slower it goes, the fewer other email messages that can get through at the same time, and the higher the likelihood that your fat file (it’s just big boned!) is going to get stuck, blocking your email and your recipient’s email.

The Importance of Defining Your Brand

One of the first things I want to know when I sit down to consult about creating a new business website is the company’s brand. It’s amazing how many times this request only elicits a raised eyebrow.

If I asked you, “Who are you? What are you all about? What are your passions?” you could probably spend the next couple of hours explaining your personality to me in detail. You should be able to do the same thing about your business.