Peanut butter sticky, bubble gum sticky, or super glue sticky?

Your friend sends you an email telling you that you HAVE to check out this new website. You click on the link and you are hooked. Maybe the site is filled with hilarious videos, a game that you are immediately addicted to, or articles on topics you care about. Whatever the content, you have fallen prey to a sticky website.

It’s not a bad thing (unless you happen to be at work, or the dog needs to go out). Sticky websites are among the most successful selling, branding and marketing tools a business can have. “Stickiness” refers to how long a website can keep a user within its pages. The sticker the website, the more likely a visitor is going to click on ads, sign up for a newsletter, make a purchase and refer the site to their friends.

Your business website is the online face of your company, and just as you would scrutinize the color, decoration and signage of your brick and mortar store, you need to be aware of the unconscious messages your website may be sending.

Gender bias is just one aspect to keep in mind*. It can creep into your website and impact on how new visitors perceive your business, whether they move further into your site, sign up for your newsletter, or even make a purchase.

A Quick Overview of File Compression

Have you ever tried to email a HUGE file to a friend or coworker only to have your email and, even worse, their email crash? That’s because large files require a lot of bandwidth (space) to move through the email communications tunnel. The more massive the file, the slower it goes, the fewer other email messages that can get through at the same time, and the higher the likelihood that your fat file (it’s just big boned!) is going to get stuck, blocking your email and your recipient’s email.

The Importance of Defining Your Brand

One of the first things I want to know when I sit down to consult about creating a new business website is the company’s brand. It’s amazing how many times this request only elicits a raised eyebrow.

If I asked you, “Who are you? What are you all about? What are your passions?” you could probably spend the next couple of hours explaining your personality to me in detail. You should be able to do the same thing about your business.

Technology is all around us, in our refrigerators, our shoes, even our bodies (still waiting for an artificial brain, btw). The products we use and the world we know are constantly changing and innovating. Our cars are a prime example of technological innovation at work.

An automobile is pretty simple as a concept. You push the pedal, it goes. You hit the brake, it (hopefully) stops. You turn the wheel, the car turns, and so on. Inside that hulk of metal, however, there’s a lot going on.